Elevate Your Wellbeing

Scratch LA is Los Angeles’ premier Black woman–owned ASMR relaxation brand, established in 2025. We believe wellness is not a luxury, but a state of being. Through ASMR-inspired experiences and soothing touch, we create space for rest, calm, and connection — one scratch at a time.

Our company ethos

At Scratch LA, we believe wellness should be accessible to everyone, not reserved for luxury spas or elite retreats. Our mission is to create welcoming, intentional spaces where people can experience rest, relaxation, and the power of gentle touch.

By blending ASMR-inspired practices with holistic care, we honor the truth that wellness is a state of being, and it belongs to us all.

FAQs

What is ASMR?

ASMR stands for Autonomous Sensory Meridian Response. It’s often described as a soothing, tingling sensation that begins at the scalp and moves down the body, triggered by certain sounds, visuals, or gentle touch. People experience ASMR differently — for some it feels like deep relaxation, for others it’s simply calming and grounding. At Scratch LA, we use ASMR-inspired practices like soft sounds, light touch, and sensory tools to create an atmosphere of comfort and stress relief.

Where can I experience Scratch LA?

You can now enjoy Scratch LA in three ways.
First, you can visit our studio for one-on-one ASMR-inspired relaxation sessions at our Century City location. We also continue to pop up at events and markets across Los Angeles, and you can find all upcoming dates on the Upcoming Events section of our website. In addition, Scratch LA partners with community spaces, businesses, and residences to bring our wellness experience directly to their clients and residents.

What can I expect during a session?

Sessions are designed for relaxation and may include gentle back scratching, ASMR-inspired sounds, and the use of tools such as combs or brushes. Each experience is calming, non-invasive, and focused on helping you unwind. Scratch LA isn’t massage therapy. We don’t do deep tissue or medical bodywork. Everything is light, soothing, and purely for relaxation and wellness vibes.

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Is this massage therapy?

No — Scratch LA is not massage therapy. Our services are for relaxation only. We do not provide medical treatment or regulated bodywork.

Do I need to book in advance?

Yes, studio sessions do need to be booked in advance, and you can easily schedule through the Booking page on our website. For pop-ups, many events offer walk-up appointments, while others may require reservations. We recommend checking the Upcoming Events page for the details of each location.

Is Scratch LA safe and hygienic?

Yes — all tools and props are sanitized between clients, and fresh coverings are used for each session. Your comfort and safety are our top priority.

How can my company partner with Scratch LA?

There are a few ways to partner with us!

If your company is looking to provide relaxation and wellness experiences for your staff, Scratch LA offers on-site pop-up sessions that bring calm and connection directly to your workplace. These ASMR-based experiences are perfect for employee appreciation days, mental health initiatives, and corporate wellness events.

If your organization wants to collaborate by offering Scratch LA experiences to your clients or event attendees, we also partner with brands, wellness collectives, and community events to create unique, sensory-based activations that enhance connection and relaxation.

To explore a partnership, complete our Interest Form, and we’ll reach out to customize a plan that fits your company’s goals and audience.